Company
Adecco India
Website
www.adecco.co.in
Eligibility
Any Graduate
Experience 0-3 Years
Location
Bangalore
Adecco India
Job Role: Online Media Analyst
Job Summary :
Marketing Communications Media Specialist
Marketing Communications Media Specialist
Web Marketing:
· Regional Web Marketing System: Update, maintain
and enhance branch website This entails content generation for various sections,
updating news and events information, uploading user solutions, building new
site sections, creating local guest-booked content and promoting global content
for local audiences.
· Promoting global content locally: Using global
resources like Corporate Design Group, Central News Database and Vignette
Content Management to build localized content for various local audience groups
and to support regional content.
· SEO/SEM: Candidate will be responsible for
Search Engine Optimization techniques to enhance presence in local searches
down to regional levels. He/she will also co-ordinate building of SEM campaigns
and executing them providing performance feedback.
· Ensuring healthy pipeline of leads: Optimizing
the lead flow process for online leads, growing and meeting leads targets
for web marketing and maximizing e-commerce leads and inbound interactions
..
· Proworkflow Requests: Project management for
introduction of local content (design, imagery, translations etc. with global
resource teams
· Reporting and Feedback: Managing reporting
tools like Netinsight and Google Analytics to gauge web performance parameters
like traffic, SEO, popular resources, leads and conversions to aid continuous
optimization of web marketing initiatives.
· Introducing latest web marketing strategies:
Skill/Experience
0-2 years of Marcom experience - preferably in a technology
based organization
Engineering background preferred or MBA
Proficient in MS Word, Excel and PowerPoint and well
versed with concepts of SEO/SEM
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