Social Media Platforms Every Marketer Should Know

If you work in the field of marketing, you need to keep yourself up-to-date with the various platforms that exist, in the realm of social media.

These could help your business do better numbers and reach out wider. Read on to find out more.
1. Facebook

Mark Zuckerberg co-founded Facebook in 2004, and since then it has created an Internet revolution. The site has more than a billion active users, making it the single largest platform for all target groups to be present on – college students, young entrepreneurs, employees, employers, seniors, etc.

2. Twitter

This microblogging site allows users to send out messages within a 140-character limit. With the rise of the use of Internet usage on smartphones, the popularity of this platform has increased manifold.
3. Google+

Google’s social networking platform, Google+ or Google Plus, has more than 500 million registered users, as of statistics collected in December 2012. With features such as Circles, Streams, Hangout, Sparks, Events, Ripples and Communities, businesses are rapidly switching to this medium for brand promotion.
4. LinkedIn

The single most popular ‘professional networking’ site, LinkedIn is the hub for recruiters, job-seekers as well as companies looking to create a strong professional presence online.
5. Pinterest

This virtual pinboard makes users’ lives more interesting with visual representation of interests, hobbies and likes made easier to manifest, virtually and socially. This ends up being a great way to drive customers to your business.
6. Blogging

Whilst not even realized as a social media platform, blogging is perhaps amongst the most persuasive ad effective of them all. Promoting your product, service or ideas on your blog can generate a strong user following, interest and rate of conversions.
7. MySpace

A highly effective medium of reaching out to the youth, this platform is a hub of entertainment, with the focus being on celebrity, music, TV and others.
8. Tumblr

Tumblr came into existence in 2007 and has gained popularity pretty rapidly over the last few years. With a range of apps, posts, videos, music and photos, this platform lets users customize and share stuff in a really appealing way. It presents a great way to businesses to promote and add a strong appeal to their online content.
9. YouTube

The most popular video sharing platform, YouTube works as a subsidiary of Google, and is loaded with features such as uploading, localization, commenting, etc. A great tool indeed for achieving that viral effect!
10. Plaxo

Get your business’ online address book. This completely helps do away with the physical telephone and address directory of bygone eras! It is compatible with Outlook, Thunderbird, Mac’s Address Book and that of BlackBerry, making it the single most popular online contact information storage platform.

So, if you want to promote your business, make you sure you are doing so actively and professionally on each or at least most of the above platforms.